Prepared for

Let's find what we can build together.

NULLY × Cộng Cà Phê · Hanoi, 21 October 2026

NULLY · K-pop talent company based in Hanoi · nullylab.com01

Who we are

A young company. A full set-up already.

NULLY is a Korean talent company based in Hanoi.
We find and train young Vietnamese talent, then connect them to Korean labels and brands.

Korean producers and directors teach K-pop dance, vocal and performance in person.
Not video lessons. Same room.
Everything happens in our own 8-floor building at 166 Trần Bình, Mỹ Đình.
Every person who joins gets a Talent ID.
Classes, evaluations, videos and auditions become one growth record.
A Seoul office handles the Korean side: labels, brands and investors.
We opened our doors in 2026.
We are early, and we are moving fast.

382

Applicants
Hanoi open audition, July 2026

508

Expert evaluations
Written feedback to every applicant

8F

Dedicated building
Lobby to rooftop stage

NULLY × Cộng Cà Phê · October 202602

How it works

One loop, moving together.

Growth that starts in the academy returns as results in the market.
Those results raise even better Talent.

1

Academy

Korean producers and directors teach in person in Hanoi.
From first lesson to debut prep, every step is recorded.

2

Talent ID

Everyone who joins NULLY gets a Talent ID.
Classes, evaluations, videos and auditions become one person's growth data.

3

Market

Influence turns into sales.
Brands enter Vietnam through a local talent network.

Backed by

Korean government deep-tech program and venture investors

NULLY × Cộng Cà Phê · October 202603

Track record

STARSHIP Entertainment × NULLY Open Audition, Hanoi

Hanoi, July 2026.
382 applicants, 508 evaluations.

NULLY ran the whole thing: applications, judging, awards and content.
STARSHIP's team judged on site, in our building.
Every applicant received written feedback from the judges.
Sponsor brands were displayed on site.
Talent and audience met the products in person.

NULLY × Cộng Cà Phê · October 202604

Entertainment network

The labels behind our auditions and our conversations.

IVE · MONSTA X · CRAVITYCo-hosted our July audition

KQ ENTERTAINMENT

ATEEZ · xikersIn discussion · Grand Audition

Jay ParkIn discussion · Grand Audition

ZEROBASEONEIn discussion · Grand Audition

i-dleNetwork

Stray Kids · TWICENetwork

aespa · NCTNetwork

P NATION

PSYNetwork

Co-host = judged our July 2026 audition on site. In discussion = talks under way for the Hanoi Grand Audition. Network = labels we have been in contact with.
Artist photos: Wikimedia Commons, CC BY licences (Melon Music Awards 2024 · Golden Disc Awards 2026 · TikTok Awards Korea 2024 · TenAsia · airport press). Logos belong to their owners.

NULLY × Cộng Cà Phê · October 202605

Brand network

Korean brands entering Vietnam with us.

RAVE HEAL · K-beautyMain sponsor of the NULLY Global Talent Contest, now running.

KOKKOK GARDEN · Jeju skincareRun in Vietnam by Neofect Vietnam. Audition sponsor and ambassador program.

GENERAL IDEA · fashionKorean casual brand sold in Vietnam. Ambassador program with Neofect Vietnam.

TRION · sportsBadminton and pickleball brand. Contest prizes and audition sponsorship.

KUNDAL · hair and bodyAudition sponsorship in progress.

DAEWON MEDIA · collectibles and goodsFan goods and trading cards for our Talent, in discussion.

RAVE HEAL products displayed at the audition

What brands get from us
Sampling with 14 to 21 year-olds in Hanoi.
Ambassadors selected from the audition.
Local content made in our studios, in Vietnamese.

NULLY × Cộng Cà Phê · October 202606

Already in motion

Two programs are running right now.

Online · now open

NULLY Global Talent Contest

Applications 20 Oct to 20 Nov 2026. Results 7 Dec.
Dance, beauty, vocal, sports and more.
Entry by short video on TikTok, Facebook or Instagram.
46 winners. Prizes from RAVE HEAL, Atami and Trion.
Winners join our KOL and KOC pool for brand work.
nullylab.com/vi/contest

On site · late Nov to mid Dec 2026

Hanoi Grand Audition

Three days in our building with Korean labels judging on site.
Two tracks: artist trainees and KOL / KOC creators.
Four exits: label casting, brand ambassador, creator pool, academy.
Audience voting and content shot during the event.
Exact dates are being fixed with the labels this month.

This is where Cộng Cà Phê can step in first.
Both programs bring hundreds of 14 to 21 year-olds in Hanoi to one place, offline and online.

NULLY × Cộng Cà Phê · October 202607

On site

Our own stage in Hanoi, and a desk in Seoul.

Hanoi · 166 Trần Bình, Mỹ Đình, Từ Liêm.
Eight floors: practice studios, a stage room, a lobby and a rooftop terrace.
Everything we shoot, judge and teach happens here.

Seoul · Nonhyeon office, Gangnam-gu.
Where we meet Korean labels, brands and investors.

NULLY × Cộng Cà Phê · October 202608

Where Cộng Cà Phê could fit

Five ideas we would like to explore with you.

1

Official Café Partner of the Grand Audition

Cộng drinks on the judges' table, on stage and in the videos.
Your name sits with the Korean labels and brands on every audition material.

2

Cộng Session

Short vertical videos of finalists performing with a Cộng cup, shot in your stores or in our studios.
Co-published on both channels and free for Cộng to reuse.

3

A small entry point in Hanoi stores

A card or QR in a few stores, in Cộng's own tone and only with your approval.
It leads to the contest and audition page and brings Gen Z into your stores.

4

Cộng abroad, Vietnamese youth in Korea

Your stores in Korea reach young Vietnamese living there.
We can bring content and community events from our Seoul side.

5

Ambassadors from the audition

Winners can become Cộng's faces for Gen Z campaigns.
Paid activities and branded content would be a separate conversation.

How we would like to work

No cash between us. We exchange space, channels and people.
Hanoi first, as a six-month pilot in two or three stores. We go first: the stage and the content come before any entry notice in your stores.

NULLY × Cộng Cà Phê · October 202609

A fair exchange

What we bring, and what we would ask.

NULLY brings

A monthly mini-stage with new faces, run by our team, in a store you choose.
Four short vertical videos a month, shot and edited by us, co-published.
A bilingual Korean and Vietnamese crew for shooting, hosting and operations.
Official Café Partner naming across all Grand Audition materials.
A short quarterly note on what 14 to 21 year-olds in Hanoi respond to.
From Seoul: a door to Korean labels and brands for Cộng's own projects.

We would ask from Cộng

Drinks for participants and judges on the audition days.
One announcement of the Grand Audition on Cộng's social channels.
One store for a finalists' mini-stage or a Cộng Session shoot.
From the second month, a small entry notice in two or three Hanoi stores.
A marketing contact we can plan the pilot with.

Everything above is a starting point for today's conversation, not a fixed proposal.

NULLY × Cộng Cà Phê · October 202610

Next steps

If two or three of these feel right, here is a simple path.

Today

Pick the points

Choose two or three ideas worth trying and name a contact on each side.

Early November

Design the pilot

Stores, dates, content format and the audition partner terms, on one page.

Late Nov to mid Dec

Grand Audition

Cộng on site as Official Café Partner.
First Cộng Session videos go out.

December to January

Review and decide

Results, numbers and a decision on 2027 together.

Joonsoo Kim · Head of Business Planning, NULLY

jkim@nullylab.com · nullylab.com

Hanoi · 166 Trần Bình St., Mỹ Đình, Từ Liêm
Seoul · 2F, 31-2 Eonju-ro 148-gil, Gangnam-gu

×

Thank you. Cảm ơn.

NULLY × Cộng Cà Phê · October 202611